Collaborations
We partner with brands to upcycle their waste and "second" bottles into eco-friendly iconic glassware. Read more on who we have and are proud to continue to work with.
Our innovative approach to waste management is to partner with brands and transform their waste into stunning, eco-friendly glassware. By doing so, we enable brands to enhance their sustainable image and appeal to conscious consumers.
Our expertise in upcycling waste has already been demonstrated with our current and past brand partnerships. With a portfolio of successful case studies, we are proud to showcase the impact of our sustainable solution.
Let us help you make a positive impact on the environment and your brand.
Bombay Sapphire
In late 2022, we were thrilled to have partnered with Bombay Sapphire in the lead up to the holiday season. Our collaboration aimed to transform their waste bottles into stunning, eco-friendly glassware that would not only minimise waste but also offer a unique and beautiful product to sell.
Crafty Distillery
Crafty Distillery was one of our very first brand partners and their commitment to sustainability has only grown stronger with time.
They send us a pallet of their bespoke bottles that are deemed inadequate for use, every few months. Our team then works to transform these bottles into beautiful, upcycled glassware that Crafty can sell as part of their upcycled gift set.
Whitby Distillery
Our partnership with Whitby gin is a testament to the impact we can have through our unique approach to upcycling. The partnership with Whitby gin started with a custom order from one of their customers. Our team transformed their beautiful bottles into stunning, upcycled glassware, and the process was captured in a video that went viral. Whitby gin was inspired by the positive response to the video and reached out to us to explore a partnership. Their glasses, a beautiful, heavy glass, crafted from their iconic Yorkshire made bottles continue to sell out and we have made over 2000 since the beginning of 2023.
Tiree Distillery
We first discovered Tiree Distillery through a wind surf competition on the island and were immediately drawn to their beautiful bottle design. We connected through Instagram and their followers were captivated by the idea behind the upcycled glassware and today, the glasses are a staple in their distillery shop.
Eminente Rum
In early 2024, Eminente reached out to us to explore the opportunity to upcycle their waste bottles into a simple tumbler. Their goal for this project was to create a "salvaged sipper" campaign. This cocktail available at various Mr Fogg's establishments is served in the upcycled tumblers.
Customers can present an empty bottle of Eminente Rum and receive a complimentary "salavaged sipper" libation. The bottle will then embark on a journey as it is meticulously recycled into a new glass.
Allora Drinks
In early 2024, Allora got in touch after discovering us on Instagram. Sustainability is a core component of Allora's brand ethos - they infuse the leaves from the lemon tree (normally a waste product), and our bottle, the Primal, uses glass that would otherwise have been wasted in the manufacturing process. They wanted to discuss a collaboration and understand if they'd be able to create upcycled glassware from their recycled bottles.
Barry Island Spirits
After discovering Barry Island on Instagram, we were captivated by the beauty of their bottles and immediately envisioned them as the perfect upcycled tumblers. Excited by the possibilities, we reached out, and were thrilled when Barry Island shared our enthusiasm. Today, these stunning, eco-friendly tumblers are proudly stocked in their shop and featured at their events, bringing new life to discarded materials through this unique partnership.
Sipello
Sipello approached us with a vision: could their distinctive bottles be transformed into tumblers? We knew straight away that their bottle lends itself to be upcycled, and the result was a collection of beautifully tumblers, perfectly crafted to showcase their signature serves, including classics like the Negroni. This exciting new collaboration highlights our shared commitment to creativity and sustainability.
Brindle Distillery
Cuckoo & Brindle Distillery, known for its exceptional craft spirits, produces a range of artisanal bottles. However, like many distilleries, they occasionally have bottles that don’t quite make the grade due to small imperfections. These bottles are often referred to as "seconds" – they might have slight flaws like bubbles or misprints, but they still hold the same premium spirit within. Instead of letting these bottles go to waste, we’ve teamed up to give them a second life and turn them into candles.
Silent Pool Gin
Silent Pool customers are encouraged to return their empty gin bottles to the distillery in return for a 10% discount off the full price of a 70cl bottle of Silent Pool Gin, or 10% off a single upcycled candle as a thank you. Once we receive these bottles, our team at SmoothEdge gets to work, carefully crafting each one into a new product. The intricate details of Silent Pool’s bottle design are preserved, making every upcycled item not only functional but also a beautiful keepsake.
Want to partner up?
Get in touch to see how we can work together and create a more sustainable future for your brand.
Get in touchBottles saved from landfill
16.35 tonnes
Equivalent CO2 saved
Hand-crafted in the UK